Publisher's Synopsis
A Guide to Entrepreneurship is a practical guide, packed with examples and case studies, demonstrating how (and how not) to make a small business work. The book will help readers decide whether this is a course they want to pursue, what skills and disciplines they will need to make a go of it, and what obstacles they will need to overcome along the way.Areas covered include: avoiding the pitfalls of the single-skill entrepreneur raising capital and managing cash getting the market right investing in new technology getting to grips with red tape managing growth
