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A Guide to Empirical Research in Communication

A Guide to Empirical Research in Communication Rules for Looking

Paperback (24 Nov 2000)

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Publisher's Synopsis

This easy-to-understand introduction to the topic engages students in the research process. It explains difficult scientific and statistical concepts in simple terms and looks at how the rules of looking are applied in four different areas of study: field research, experimentation, survey research and content analysis.

Book information

ISBN: 9780761922223
Publisher: SAGE Publications
Imprint: Sage
Pub date:
DEWEY: 302.2072
DEWEY edition: 21
Language: English
Number of pages: 248
Weight: 370g
Height: 229mm
Width: 152mm
Spine width: 14mm