Publisher's Synopsis
This is a great book about retail marketing and transforming traditional marketing into the online model. Lots of valuable information and a great overview of complicated concepts are transformed into simple explanations.
After reading this book, you will know:
- What steps to take to make your retail marketing work online
- The content marketing process, story branding, useful tools, and how all parts come together to work as a productive marketing machine
- The psychology behind acquiring users online and how social media algorithms work
- How successful content marketing grows your retail brand while keeping costs low
- How to build an actionable content marketing plan quickly
