Publisher's Synopsis
If you have ever used a mass mailing email marketing campaign, you know how they promote their services. The appeal is that, in theory, the service has collected a large amount of valid email addresses that they guarantee will go to real potential internet customers. For a fee, they will take your marketing message and broadcast it to that large customer base and the outcome will be that you will see a percentage of those customers visit your web site or respond to the email and from that percentage, a smaller percentage will become paying customers of yours.
