5th Edition
Paperback (28 Apr 2011)
Not available for sale
Out of stock
Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.
| ISBN: | 9780132539302 |
| Publisher: | Pearson Education |
| Imprint: | Pearson |
| Pub date: | 28 Apr 2011 |
| Edition: | 5th Edition |
| DEWEY: | 658.8 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 332 |
| Weight: | 490g |
| Height: | 231mm |
| Width: | 189mm |
| Spine width: | 12mm |
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