3rd Edition
Paperback (18 May 2006)
Not available for sale
Out of stock
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.
Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.
| ISBN: | 9780131452589 |
| Publisher: | Pearson Education |
| Imprint: | Pearson |
| Pub date: | 18 May 2006 |
| Edition: | 3rd Edition |
| DEWEY: | 658.8 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 360 |
| Weight: | 570g |
| Height: | 235mm |
| Width: | 191mm |
| Spine width: | 14mm |
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