4th Edition
Paperback (17 Sep 2008)
Not available for sale
Out of stock
For graduate and undergraduate marketing management courses.
Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but who want the flexibility to add outside cases, simulations, or projects.
| ISBN: | 9780136083443 |
| Publisher: | Pearson Education |
| Imprint: | Pearson |
| Pub date: | 17 Sep 2008 |
| Edition: | 4th Edition |
| DEWEY: | 658.8 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 391 |
| Weight: | 664g |
| Height: | 230mm |
| Width: | 191mm |
| Spine width: | 15mm |
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