Publisher's Synopsis
A Course In Writing Printed Salesmanship And A Course In Selling Printed Salesmanship is a book written by Robert Ruxton and originally published in 1922. The book is divided into two sections: the first section is focused on teaching the reader how to write effective sales copy, while the second section is focused on teaching the reader how to sell that copy to potential customers.In the first section, Ruxton provides a comprehensive guide to writing sales copy that is designed to grab the reader's attention and persuade them to take action. He covers topics such as understanding your target audience, creating a compelling headline, using persuasive language and imagery, and structuring your copy for maximum impact.The second section of the book is focused on the art of selling printed salesmanship. Ruxton provides practical advice on how to approach potential customers, how to present your sales copy in a way that is persuasive and engaging, and how to close the sale. He also covers topics such as understanding customer objections and how to overcome them, building rapport with customers, and developing a strong sales pitch.Overall, A Course In Writing Printed Salesmanship And A Course In Selling Printed Salesmanship is a valuable resource for anyone looking to improve their sales skills, whether they are a seasoned sales professional or just starting out in their career. With its practical advice and clear, concise writing style, this book is sure to be a valuable addition to any salesperson's library.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.
