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A Comparison of Three Research Methodologies for Pilot Testing New Television Programs

A Comparison of Three Research Methodologies for Pilot Testing New Television Programs

Paperback (01 Jan 1981)

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Book information

ISBN: 9780897760690
Publisher: Office of Communication Research, Corp. for Public Broadcasting
Imprint: Office of Communication Research, Corp. for Public Broadcasting
Pub date:
DEWEY: 384.554072073
DEWEY edition: 19
Language: English
Number of pages: 132