Publisher's Synopsis
Now in its third edition, John Drew's book has provided a framework for managers involved in developing European strategies over the past ten years. It has also been used for many business courses across the world and has been published in several languages.;The book is a practical guide and reference source on the European Community, and its institutions, policies and practices as they affect business. It also has sections on developing European strategies, exporting, joint ventures and other methods of collaboration within the European context. For ease and speed of use, there are over 100 short "boxed" entries written by experts - Commissioners, Parliamentarians and businessmen - which provide checklists of the main points relevant to each topic discussed.;For this new edition the book has been rewritten and updated to place it in the context of "Europe 1992" when the movement of goods, services, people and capital across a market of 320 million potential customers will ensure that doing business in the EC will become a reality.
