Publisher's Synopsis
Business Case Studies and Their Relevance to Management EducationMany B-schools outside India have adopted the case study methodology for teachingalmost in all branches of management studies. This trend has been seen in India also, many premier B schools have implemented case study-based methodology as animportant pedagogical tool in management education. However there is a severeshortage in Indian case studies through which the B-schools can provide an industryinsight to its students. Objectives of use of case study methodologyThe main objectives of using case-based teaching as a major pedagogical tool in B-schools are as follows:1. To facilitate students' concept development capabilities through exposure to real-lifeproblems in Industries2. To enable students to correlate theoretical topics with the techniques used inanalysing complex issues in business situations3. To develop skills using which students can develop application matrix for thetheoretical topics for real-life problem analysis and resolution techniquesThe present environment The academic environment across the world to is facing a major disruption on accountthe global pandemic COVID 19 compelling switching over to online/blended versions ofteaching and learning process. The main drivers will be use of tools such as casemethodology and simulation exercises for ensuring experiential learningASMs InitiativeRealizing this requirement ASM Group with nearly 250 business Case Studiesdeveloped by its faculty takes pleasure in offering these cases by publishing in casevolumes The case studies in this book are appropriate for the courses in managementstudiesASM group of Institutes is certain that this book 'A Bouquet of Business Case Studies'published by Become Shakespeare.com will receive excellent response from the faculty, students and industry executives in India and abroad
