Publisher's Synopsis
OUR NEED TO BE TRIBAL although often destructive does not have to be. Not all the time. As humans, we need, no desire to connect with others like us. Others with similar backgrounds, similar stories, interests, fears, tragedies, and so on do not have to define our actions in any inherently counter constructive way. We find strength in our times of need by leaning on those who understand us the most. Those who are "like us". We build cities, empires, businesses, successful organizations by finding common ground with others. Those of us who seek to provide the conduit(s) via which those with common interests can further enhance their connection to others and the world as a whole must take the necessary steps to better understand what our audiences need and want the most from us and the organizations we control or work for. A beginner's guide to tribal marketing lays out the fundamentals of social and community-based marketing. This short and straight-to-the-point book can serve as an introduction for any small business owner or marketer to the new age of marketing: Tribal Marketing. Go beyond demographics and reach new customers based on their shared interests.
