Publisher's Synopsis
Major corporations in the technology, pharmaceutical, and auto manufacturing industries focus on their revenue and profit; marketing strategies; and creative ways to develop, manufacture, and market new products. Organizations are expanding and improving existing businesses to create tomorrow's markets. To that point, many companies are creating strategic-planning teams dedicated to developing those plans needed to maintain their edge and profitability in their current marketplace. New concepts and methods in supply chain management, quality improvement, problem-solving, and organizational realignment accompany this new thrust in strategic planning. In the past, it was generally left to an organization's senior-level management to develop strategic planning.
