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7 Secrets of Marketing in a Multi-Cultural World

7 Secrets of Marketing in a Multi-Cultural World

Hardback (31 Oct 2001)

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    Publisher's Synopsis

    7 Secrets of Marketing in a Multi-Cultural World shows corporate executives, marketing managers, advertising agencies, and individual sales people how to contend with an increasing array of markets, culturs, traditions, perceptions and customs abroad.

    Book information

    ISBN: 9781890009748
    Publisher: BNI
    Imprint: BNI
    Pub date:
    DEWEY: 658.8
    DEWEY edition: 21
    Language: English
    Number of pages: 288
    Weight: -1g
    Height: 234mm
    Width: 152mm
    Spine width: 25mm

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