Publisher's Synopsis
Culture is created. Culture is created either unintentionally as a result of the most potent personality, or it is created with purpose by the leader of the team. It is created by many small (sometimes seemingly unimportant) interactions that happen over and over. You as a coach can create these experiences and build a winning culture. This is something that will take time and planning. Most high school coaches are also teachers and it is difficult for them to find time to adequately make practice plans. Their full-time jobs leave them over worked and underpaid. It is understandable then, that by mid-season, coaches are exhausted. Negative attitudes and difficult personalities begin to define the team culture. To prevent this environment creeping in coaches must actively build the culture they want from day one. This book is designed to be a tool to help coaches create experiences and and environment that compound to create a winning culture.
