Publisher's Synopsis
20 Management Ideas You Really Need to Know demystifies the management concepts that any budding entrepreneur would want to grasp.
The 20 bite-sized topics expound the wisdom of well-known business gurus from Peters and Porter to Welch and Gates, explain helpful theories and tools such as Ansoff's Product/Market grid and the Boston Matrix, expand on management ideas like branding, outsourcing, supply and demand, and cover the latest commercial concepts from the online world.
