Publisher's Synopsis
A blend of perspectives of psychology, marketing, parenting and safety. These five simple principles were mined and refined over decades of experience and observation from various facets of life, including 8 years in a corporate safety role of a large company and 7 years (so far) raising a boy. Several different schools of thought influence the ideas found within but growth and learning must continue in order to reclaim the decaying safety industry from the 0lds who have corrupted it.
