Publisher's Synopsis
A light-hearted, irreverent account of the author's career as a marketing professional. Referred to as scenes, the author shares moments of blunder, amusement and disbelief as she highlights the marketing missteps that even savvy business professionals have made. Why is it that even the best business people do things that sabotage their success? We try so hard to be professional and yet we're guilty of doing things that make us look less than professional, sometimes in front of the very people whose respect we seek to earn. In other words, though we know better, we don't do better. Regardless of how many years we've been in business, we're all capable of having a "what were we thinking moment." With equal parts tongue in cheek and lessons to be learned, 37 What Were They Thinking Moments In Marketing is certain to make you chuckle, even if it's at yourself. An easy read, each of the 37 scenes close with the author's afterthoughts and offers anecdotal relief for each marketing misstep. 37 What Were They Thinking Moments In Marketing is a refreshing twist on many what not to do business concepts. Even if readers are veterans in their industry, there is at least one scene (or more) that will strike a chord of familiarity. 37 What Were They Thinking Moments In Marketing closes with an intimate snapshot of the author's thoughts. The fuel behind her purposeful decision to choose to do better is revealed as she asks readers one last, yet all important question.
