Publisher's Synopsis
In this comprehensive glossary, readers will find in-depth definitions of every key term and concept related to franchising a fast food chain. From the initial agreement between franchisor and franchisee, to the ongoing support and training provided by the parent company, this book covers it all.
Topics such as site selection, branding, marketing, and financial considerations are explained in an easy-to-understand manner, making this book an invaluable resource for anyone considering franchising a fast food chain. Whether readers are new to the world of franchising, or simply seeking to expand their knowledge, this glossary contains everything they need to know to make informed decisions and ensure their success as a franchisee. With this book by their side, readers will be well-prepared to navigate the complex world of franchising and achieve their entrepreneurial dreams.
