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25 Toughest Sales Objections (And How to Overcome Them)

25 Toughest Sales Objections (And How to Overcome Them) Surefire Techniques for Conquering Any Resistance and Closing the Deal

Paperback (16 Jun 2011)

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Publisher's Synopsis

Turn common objections into BIG OPPORTUNITIES!

It costs too much… We're switching to overseas vendors… Let me think about it… NO!

You can do one of two things when a customer is reluctant to buy: You can back off or go in for the kill. 25 Toughest Sales Objections--and How to Overcome Them helps you choose which direction is the best approach and gives you the tools you need to defl ect that obstacle and make the sale.

Bestselling author and renowned sales guru Stephan Schiffman has tapped into his decades of hands-on experience training sales professionals and has boiled his list of objections down to the top 25 most frustrating, universal issues. Through sample dialogues and occasionally humorous examples any salesperson can relate to, Schiffman provides the solutions to help turn any "No" into a done deal.

At long last, the sales objection has met its match. Stephan Schiffman provides you with an arsenal that helps you combat any negative response and, in the process, turns perceptions of you from sales rep to ultimate problem solver.

Book information

ISBN: 9780071767378
Publisher: McGraw-Hill Education
Imprint: McGraw Hill
Pub date:
DEWEY: 658.85
DEWEY edition: 22
Language: English
Number of pages: 226
Weight: 348g
Height: 219mm
Width: 143mm
Spine width: 18mm