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22 Irrefutable Laws of Advertising

22 Irrefutable Laws of Advertising And When to Violate Them

Paperback (17 Jan 2006)

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Publisher's Synopsis

This is a guide through the uncertain future of advertising, with a star chart of luminaries to show the way. It examines the underlying principles and the living bones that shape the most successful body of work being done in the world of ideas today.

Book information

ISBN: 9780470821862
Publisher: John Wiley
Imprint: John Wiley & Sons, Inc.
Pub date:
DEWEY: 659.1
DEWEY edition: 22
Language: English
Number of pages: 350
Weight: 450g
Height: 229mm
Width: 179mm
Spine width: 23mm