Publisher's Synopsis
Running any type of business can be demanding, particularly in the childcare sector when a huge amount of your time is not only taken up looking after the children and liaising with parents, but also dealing with endless amounts of paperwork, not to mention keeping your team motivated.
With all your other priorities, marketing is often neglected in the childcare sector; but ironically, choosing the right childcare for our child is not only one of the biggest trust based decisions of our lives, it's also one of the biggest financial investments we make. So with competition getting tougher, just being high quality is no longer enough to set you apart from the competition and secure the enrolment. You need to know how to market your business and set yourself apart from the competition.
In this book he shares 207 strategies to not only transform the number of enquiries you get into your business and convert them into an enrollment, but then how to nurture your relationship with the customer, so they stay with you and refer their friends and family. He refers to this as childcare relationship marketing.
Nick Williams is an award-winning marketer and childcare consultant who has owned childcare businesses since he left University back in 2002. He's also the founder of Childcare Marketing Ideas, a global online group that brings childcare professionals together from around the World to share ideas and marketing examples that are delivering great results.
You can find out more by visiting: www.childcarebusinessgrowth.com
