Paperback (28 Feb 1993)
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Attempts to explode the myth that simply sending staff on a training course will transform their behaviour. It advocates nothing less than a complete re-evaluation of the business, breaking down the process into 12 crucial steps that have to be climbed to achieve success through service.
| ISBN: | 9781852521738 |
| Publisher: | Mercury |
| Imprint: | Mercury |
| Pub date: | 28 Feb 1993 |
| DEWEY: | 658.812 |
| DEWEY edition: | 20 |
| Number of pages: | 183 |
| Weight: | 380g |
| Height: | 246mm |
| Width: | 189mm |
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