Publisher's Synopsis
This volume reproduces a number of award-winning ad campaigns covering all types of media - TV, radio and print. The author analyzes each on the basis of concept, design, message and effectiveness.
Hardback (17 May 1993)
Not available for sale
Out of stock
This volume reproduces a number of award-winning ad campaigns covering all types of media - TV, radio and print. The author analyzes each on the basis of concept, design, message and effectiveness.
ISBN: | 9780471571728 |
Publisher: | Wiley |
Imprint: | John Wiley & Sons, Inc. |
Pub date: | 17 May 1993 |
DEWEY: | 659.1 |
DEWEY edition: | 20 |
Language: | English |
Number of pages: | 224 |
Weight: | 879g |
Height: | 289mm |
Width: | 220mm |
Spine width: | 19mm |