Publisher's Synopsis
This book focuses on the conceptual understanding of celebrity brands and the prerequisites involved as far as effective celebrity branding is concerned. It also highlights the defining parameters of celebrity endorsements and impact of celebrities on brands. The learning comes through a series of interesting and engaging case studies based on topics across the globe which surely calls for effective and durable learning. The book has been compiled through secondary research taking relevant aid from various online and offline sources and it is expected to serve students pursuing marketing and brand management studies along with researchers and faculty members in the above areas.
