Publisher's Synopsis
Writing Business Plans That Get Results shows you how to create a business plan that works. Packed with straightforward question-and-answer exercises for writing each section of your plan, this easy-to-use guide tells you:
- Exactly what to include in each section of your plan
- The most efficient ways to evaluate and present your company's products and services, marketing strategies, organizational structure, plans to achieve goals, competitors' strengths and weaknesses, and more
- How to expertly determine cash needs, appropriate financing sources, payback terms, and potential returns for investors
- Simple ways to make realistic projections for cash flow, profit and loss, and the balance sheet
- Tailor each part of your plan to the various needs of bankers, venture capitalists, partners, suppliers, accountants, lawyers, customers, and other readers
- Structure and arrange the components of your plan for greatest impact
- Anticipate all questions that plan reviewers will ask
- Critique and package your plan for winning results
