Publisher's Synopsis
Imagine, for a moment, that the business you own or work for is so successful that you cannot wait to get there each day. Sales are better than planned, and costs are on the decrease; the company?s making money in a competitive market-place, whilst providing exceptional value to your customers. All staff are productive and dedicated; customers write to applaud your service, not to complain. - - Sounds too good to be true? But what if it could be a reality for your organization? - - Goddard and Brown looked at nearly one thousand of the largest US businesses, and identified just 3 per cent that they described as ?turbocharged? - all had outperformed their closest competitor by more than 40 per cent over three years. All had somehow turned a level playing field into a significant competitive advantage. But how? On the face of it, they subscribed to a wide range of different business philosophies.
