Publisher's Synopsis
The Economics of Business Strategy is an authoritative collection of the most important published articles on the economic basis of business strategy. John Kay - who himself has made seminal contributions to the field - has selected articles that illustrate the origins of familiar concepts in business strategy - the experience curve, the portfolio matrix, the 'five forces' while also presenting the foundations of the modern resource based theory of strategy.
The volume will be of particular interest to economists who wish to learn how the subject has been used in business and to people working in business who wish to learn of the economic basis of the concepts used.
