Publisher's Synopsis
The $14 Trillion Dollar Woman: Your Essential Guide to Engaging the Female Client provides a straightforward and practical method for reaching women clients. American women are the #1 consumer group in the world. They control over 50% of all the country's wealth and start 70% of all businesses. Yet, few service professionals focus on these influential clients. Reaching this group effectively will grow your business. Authors Barbara Kay and Anthony DiLeonardi bring the best of their fields in this powerful and concise volume. Barbara brings psychology expertise in productivity, achievement, relationships, and coaching. Tony brings experience from a career in the financial world. Together they offer persuasive facts, practical tools and inspirational examples to inspire your vision for reaching female clients. Then they guide you through a simple and effective process for building client connection and loyalty. Finally, they show how to expand your business exponentially through the power of female viral marketing.
