Publisher's Synopsis
A practical, essential guide to social media for health care professionals, Social Media in Health Care equips readers with the skills to build their online brand, share their professional knowledge with a wider audience, and become a trusted source of information and thought leader in their field.
Authors Mona Shattell, Melissa Batchelor, and Rebecca Darmoc explain the principles behind building a respected digital presence and developing meaningful online connections, while providing practical tips for navigating the five major social media platforms: Twitter, LinkedIn, Facebook, Instagram, and YouTube. Everyone from healthcare students to the most seasoned professionals will benefit from the 3 C's Framework outlined in the book: Consume, Contribute, and Create.
Social Media in Health Care can be read cover to cover or used as quick reference guide. Topics include:
- Exercises for novice, intermediate, and advanced users
- Best practices for consuming, sharing and creating content
- Tips for readers to build their social media presence and professional brand
- Recommendations for using digital platforms to expand professional networks
- Patient privacy concerns and how to avoid ethical pitfalls