Publisher's Synopsis
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Discover his fixed principles and basic fundamentals that still prevail today.
Scientific Advertising
Paperback (14 Feb 2017)
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Book information
| ISBN: | 9781684112869 |
| Publisher: | Stanford Inversiones Spa |
| Imprint: | Stanford Inversiones Spa |
| Pub date: | 14 Feb 2017 |
| Language: | English |
| Number of pages: | 76 |
| Weight: | 218g |
| Height: | 215mm |
| Width: | 279mm |
| Spine width: | 11mm |
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