Publisher's Synopsis
Sales Unplugged helps remove some of the worries and frustrations of the current busy B2B salesperson, and in doing so, boosts their performance and establishes consistency.With over thirty years of sales experience—and his own sales consultancy practice—Michael Walford-Grant understands that the single most important element of sales is the salesperson. He proves this premise in his newest sales resources, Sales Unplugged, which provides a mix of traditional and new scientific-based tips and techniques. Drawn from a vast range of podcasts, webinars, books, blogs, and articles written by eminent experts, Sales Unplugged is a personal collection of curated best practices, which form the foundation and discipline necessary for consistent high performance.Most sales books focus on a particular subject, like negotiating, closing or lead generation; however, Sales Unplugged covers a broad range of sales functions that can be referred to quickly as an easy-to-use guide. This resource contains twenty-four informative sections punctuated by personal anecdotes that range from the dramatic to the funny, to the deeply moving. Targeted at quota-carrying salespeople and managers, Sales Unplugged is an ideal reference for everyday use.
