1st Edition 2010
Paperback (19 Nov 2009)
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Economic activities are becoming increasingly globalised. One result being that for companies in developed market economies price-based competition is being replaced or supplemented by other forms of competitiveness. This book explores the shift towards design-based competitiveness and the escalation in the design-intensity of goods and services.
| ISBN: | 9781349301324 |
| Publisher: | Palgrave Macmillan UK |
| Imprint: | Palgrave Macmillan |
| Pub date: | 19 Nov 2009 |
| Edition: | 1st Edition 2010 |
| Language: | English |
| Number of pages: | 250 |
| Weight: | 431g |
| Height: | 244mm |
| Width: | 170mm |
| Spine width: | 14mm |
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