Publisher's Synopsis
Discover the strategies and secrets behind a billion-dollar Australian success story
In How to Build a Billion-Dollar Business, former Swisse CEO Radek Sali unpacks how his unique approach to product, people, and branding took Swisse Wellness from an Australian favourite to a blockbuster brand that sold for $2.1 billion. At the heart of How to Build a Billion-Dollar Business is Radek's passion for finding purpose in work. This book shares inspiring real-world strategies, stories, and insights on how to build a business that makes an astounding profit - but more than that, how to build a business that also does good.
A successful business is not just about profit: it's about culture. Inside, you'll learn how to develop a business plan, foster loyalty and innovation in your team, build a thriving workplace culture rooted in values, and attract and retain customers who believe in your product and your mission.
- Build a culture of trust, openness, and respect - in your organisation as well as with your customer.
- Get timely and valuable insights on what it means to build a flexible business and a sustainable, responsible brand.
- Learn how to drive growth and sales reach by connecting with customers and driving an aspirational product or service.
- Build a business that makes a real social or environmental difference in your community, one that gives back and supports growth and wellness for all.
From his early career days to his success as a serial entrepreneur and ethical investor, Radek Sali shares a blueprint for discovering what drives you and making your business goals a reality. How to Build a Billion-Dollar Business is a handbook for business owners everywhere, showing you how to succeed in creating positive change in your business and in the world.
