Contemporary Challenges

Contemporary Challenges American Business in a Global Economy - The Joseph I. Lubin Memorial Lectures

Hardback (30 Apr 1995)

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Publisher's Synopsis

In this volume, three respected business leaders examine fundamental issues involving American business and the economy. Michael J. Solomon, President, Warner Brothers International Television Distribution, addresses international telecommunications, describing its growth and significance and highlighting the changes to come with new technologies such as HDTV and laser disk technology. Edward E. Barr, President and Chief Executive Officer, Sun Chemical Corporation and DIC Americas, Inc., outlines an industrial strategy to help maintain America's competitive economic position and an education strategy that reworks a major precept—the priority and purpose of educating our youth. Finally, Shelley Schwab, President, MCA TV Universal Studios, examines television in the nineties and the ramifications of new approaches to the medium, including interactive programming, video on demand, and virtual reality. The Joseph I. Lubin Memorial Lectures were established through the generosity of the late Joseph I. Lubin, a distinguished business, philanthropic, and civic leader. The lectures are presented by the Leonard N. Stern School of Business at New York University.

Book information

ISBN: 9780814718681
Publisher: NYU Press
Imprint: New York University Press
Pub date:
DEWEY: 384
DEWEY edition: 20
Language: English
Number of pages: 136
Weight: 254g
Height: 230mm
Width: 147mm
Spine width: 15mm